Image 1. Estonians at the Bits & Pretzels business festival 2024. Source: Nordic Render’s private collection 2024

The Bits & Pretzels conference is unique because it combines business with entertainment. In addition to serious conference presentations, it includes taking part in the real Munich Oktoberfest, traditional Bavarian food and music, and social activities that make networking more enjoyable. Participants are also encouraged to wear traditional Bavarian clothing such as Lederhosen and Dirndl.

Kert Klementi, CEO of Nordic Render, also attended the conference for the first time this year. Kert continues: “The event was full of inspiring presentations where entrepreneurs talked about their joys, challenges and solutions they found. It was the perfect environment to make new and important contacts and learn from others. If possible, I will definitely go again next year as the experience was valuable and gave me new perspectives for the future.”